The word “nirvana” must be familiar to every more or less educated person living. It has been assimilated by every language – this is what also happened to the word “guru” (for we have all heard about IT-gurus and marketing-gurus…) - and has just the same way changed its meaning more than once.
Most probably – in the vein of the afore given ad – a philistine considers nirvana to be a kind of very pleasant state that occurs during one’s doing nothing on a divan-bed, and connotes it to the word keif (by the way another interesting word of Turkish origin worthy of a separate article). Maybe some of the lay audience even have certain associations between the word nirvana and something oriental, for instance yogis that ‘get high’ in lotus pose… Maybe on nails…